Corporate Mission: The beauty of blooming and creating a beautiful home.
Business purpose: integrity first, mutual benefit and win-win situation.
Service concept: customer-centered, high quality, sincere service, continuous improvement.
The spirit of enterprise: cohesion, diligence, enterprising, beyond.
Corporate style: rigorous, pragmatic, hardworking and efficient.
Corporate culture: Concentricity from top to bottom, and integration of human resources.
Corporate security concept: life is supreme and responsibility is safe.
The concept of enterprise talent: All talents are prepared and are focused on conduct.
Corporate performance: performance first, on merit rewards.
Enterprise management concept: system first, ability second. Success or failure first, reason second.
Enterprise development concept: aiming for the first and the last.
Business attitudes: Internal and external, different.
Business orientation: Looking to the future, reflecting on yesterday, thinking about today, and creating tomorrow.
